Article: “Hanson celebrates five years of the Take The Walk campaign” by Grace Stanisci
Artist: Hanson
Outlet: Yahoo! Canada Music – Up Beat
Date: Mon, 9 Apr, 2012
Celebrities don’t have to give back, however, when they do it’s really cool to hear them speak about what brought them to the place of taking care others and how they created their platform.
The Hanson brothers have been in the public eye since before some of them hit puberty and hearing Isaac, Taylor and Zac talk about how their fans are contributing to the well-being of others was inspiring.
Check out an excerpt from the article below and click the link above to read the whole article on Yahoo Canada Music:
“The whole idea is to create an action that spawns more action,” Taylor said. “The interesting thing about the campaign is that we actually give a dollar for every person that volunteers to do a walk. So, that dollar is our own commitment to the cause and then we encourage other people to donate as well and it’s all specifically going to tangible things.”
In five years, Hanson has had more than 50,710 individuals join them in their efforts and organized or taken walks to build schools, dig clean water wells, provide shoes and increase access to medication and medical treatment. They also support organizations such as Free the Children and TOMS Shoes by joining fans on one of their mile long barefoot walks.